marketing

How Characteristics of Entrepreneurs Help a Business Be Successful - Trdinoo

How Characteristics of Entrepreneurs Help a Business Be Successful - Trdinoo

Success in business isn’t just about its product, market or your money. Plenty of businesses never quite manage to find success despite good opportunities. The missing link in the chain is the Characteristics of Entrepreneurs. Certain characteristics of the entrepreneur can influence and define the success of a business.
Inside The Wall Street Journal

Inside The Wall Street Journal's subscription strategy - Digiday

"We need to create new habit loops in a digital space for people that will keep getting them back day after day." It first offered a freemium model, where the newsroom put select content went behind the paywall.
Sneaky Ways Advertisers Target Kids

Sneaky Ways Advertisers Target Kids

More than ever before, advertising and entertainment are inextricably linked. You might think you're hip to the tricks that advertisers use to reach kids online. You've seen the ads that play before online games. So how are your kids being targeted? and What You Can Do?
17 Commercial Failures From Brands With Spectacularly Bad Ideas

17 Commercial Failures From Brands With Spectacularly Bad Ideas

It's not the first time companies try to reach for the stars or to fly too close to the sun and fail utterly and completely. Thereby forever securing a spot in the brand failure hall of fame, never to be forgotten.
Ad king Sir Martin Sorrell steps down from WPP following misconduct investigation

Ad king Sir Martin Sorrell steps down from WPP following misconduct investigation

There’s big news in the world of advertising. Sir Martin Sorrell has stepped down from WPP, the world’s largest ad business. The $20.8 billion British company owns big brands in the marketing and communications world, including Olgivy & Mather, Young & Rubicam and 400 others.
Stopped posting to Facebook, a Danish broadcaster saw its traffic stability improve

Stopped posting to Facebook, a Danish broadcaster saw its traffic stability improve

Traffic from Facebook declined, but the remaining readers spent 42 percent more time on articles and read 12 percent more pages per session.
Top 11 Biggest Lies of the Junk Food Industry

Top 11 Biggest Lies of the Junk Food Industry

The way junk foods are labeled and marketed these days is a disgrace. Food manufacturers deceive people into thinking their products are healthy.
How Amazon Picks Its Seemingly Random Deals of the Day

How Amazon Picks Its Seemingly Random Deals of the Day

Third-party merchants slash prices and stockpile inventory in hopes Amazon.com will select their items for holiday promotion—which can boost sales all season.
GROWTHVERSE | Marketing Landscape

GROWTHVERSE | Marketing Landscape

An interactive visualization of the marketing universe. With input from over 100 CMOs Growthverse represents a taxonomy of the marketing technology ecosystem.
Comcast Says Marketers Can Make TV Ad Buys With Blockchain Tech

Comcast Says Marketers Can Make TV Ad Buys With Blockchain Tech

Disney, Cox Communications and Channel 4 U.K. are among several early adopters of the tech.
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