cloths

Ad from Petit Bateau Beautifully Sums Up a Day in the Life of Kids Clothes

Ad from Petit Bateau Beautifully Sums Up a Day in the Life of Kids Clothes

Created by BETC Paris, the spot's frenetic energy comes from an innovative filming technique; Shot in 76 frames using 5 different cameras in sync with the movement of the sweatshirt. The result is a film shot not just from the kid's point of view, but the sweatshirt's - giving the viewer a kind of empathy.
The Kniterate Digital Knitting Machine Is A 3D Printer For Sweaters, Scarves & Beanies

The Kniterate Digital Knitting Machine Is A 3D Printer For Sweaters, Scarves & Beanies

There are few things as comfortable in the colder months as knit clothing. But unless you’ve got a lot of time on your hands or a very generous grandma, having custom fit knit gear is either very expensive or nearly impossible. Or it was, until the Kniterate digital knitting machine was invented.
A robot that sews could take the sweat out of sweatshops

A robot that sews could take the sweat out of sweatshops

A big part of the garment-making process is still done by hand. Now some clothing makers hope to end that.
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