Headlines: testing what works in the digital age | García Media

Headlines: testing what works in the digital age | García Media

One of our Columbia journalism graduate students, Ali A. Tehrani, has devoted his Master’s project to a study of the role of headlines in the digital age. Takeaway: readers like attractive headlines but consider them less credible.
@dheerthan04:53 PM 18-Apr-2018

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mario garcia readers graduate headlines entertainment Columbia journalism graduate headline project

Air conditioning with wind, sun and water: Ben Bronsema at TEDxDelft

Air conditioning with wind, sun and water: Ben Bronsema at TEDxDelft

Whoever said that its not easy being green, must have known what their talking about. Science has made some progress over the last decade when it comes to clean energy, but how many of those developed clean energy models have actually been integrated within the architecture of our homes and offices.
Walter Lewin demonstrates moment of inertia

Walter Lewin demonstrates moment of inertia

The concept of moment of inertia is demonstrated by rolling a series of cylinders down an inclined plane. Visit physicsworld.com for more videos, webinars and podcasts.
What is an i-beam? and How it Works? | Design Squad

What is an i-beam? and How it Works? | Design Squad

Do you know what an i-beam is? Watch as Nate explains this important building tool and demonstrates its use. You will be amazed by its strength and load bearing properties.
Ad king Sir Martin Sorrell steps down from WPP following misconduct investigation

Ad king Sir Martin Sorrell steps down from WPP following misconduct investigation

There’s big news in the world of advertising. Sir Martin Sorrell has stepped down from WPP, the world’s largest ad business. The $20.8 billion British company owns big brands in the marketing and communications world, including Olgivy & Mather, Young & Rubicam and 400 others.
6 Brands Giving Fine Jewelry the Affordable, Direct-to-Consumer Treatment

6 Brands Giving Fine Jewelry the Affordable, Direct-to-Consumer Treatment

Fine jewelry is the latest industry to be disrupted by the Warby Parker/Everlane/Glossier business model. In addition to women buying jewelry for themselves, millennials are getting married less, research before purchases, shopping online, caring about sustainable & ethical production and eschewing tradition.
Seeds of the Forests Within, Create Jewellery befitting for a princess.

Seeds of the Forests Within, Create Jewellery befitting for a princess.

Ramawatar Singh’s unique organic jewellery is derived from Nature, and encourages eco-friendly living. He has been designing jewellery with hand picked seeds during farming expeditions and bird walks through the forest, this unusual jeweller would notice seeds of different sizes, shapes and hues scattered everywhere.

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